There’s no doubt about it – photography is incredibly important when it comes to marketing your home. Take it from me, the quality of your marketing will have a direct impact on the amount of viewings you receive and therefore have a direct impact on the speed you are likely to sell and the offers you are likely to be presented with. I have put together this ‘mini-guide’ to help you maximise the marketing potential of your home and make sure that you attract the interest that your Fylde Coast property deserves.
Whilst every effort is made to make our advice hub as informative as possible, there’s nothing quite like hearing it from the horse’s (or the agent’s) mouth, so to discuss your property please do give me a call on 01253 366 001. For now, let’s begin…
- Give your ‘two pence’ worth – If you are about to introduce your home to the market, it is likely you have consulted with a local estate agent or even a professional photographer about your advertising. Whilst there is no substitute for their advice, feedback & experience it’s still crucial that you (as the seller) give your input into how you would like your home to be portrayed. As the owner of the property, you will know your home intimately & no doubt have a whole host of things that you love about the property. The truth is, the things that you love (as the current home owner) may well be things that your eventual buyer will love (as the future home owner), so make sure the ‘best bits’ are visually amplified within your brochure. Your opinion is crucial, so please make it known.
- Plan & Prepare – As the old saying goes ‘if you fail to prepare, then prepare to fail’. Plan your photoshoot in advance of your appointment and prepare accordingly. This is a great time to pay attention to the finer details in order to really make your home stand out from the crowd. It’s a pain (I know), but pay attention to even the smallest of details. It’s always a good idea to start by removing the obvious clutter. The children’s toys that are no longer played with, the over spill of collectables that don’t fit into your ‘junk draw’, the washing that’s been on the dining table for the last two months… move it all! The more clutter you are able to remove, the larger your rooms will appear on your final snaps.
Whilst staging isn’t a ‘must’, it can be a good idea to capture ‘lifestyle’ footage where possible. For example, if you have a feature fire or log burner, why not light it on the photographers visit? The flames will likely give your room a nice, warm glow and better help the viewer be able to picture themselves making use of the features. The same can be said in other areas of your home – a cheeseboard in the kitchen, a bottle of wine on the terrace; use your imagination!
- Seasonal Considerations – It’s always a good idea to stay on trend with the seasons. Now hopefully if your marketing has been done correctly & your agent is proactive, there shouldn’t be too many seasons pass by before your sale has been agreed. However, seasonality can impact on your property’s saleability for both the better and the worse.
For example, if your property is on the market in the middle of the summer season but your agent is still proudly promoting the images of your lovely Christmas tree from the year before, it’s not a good look! However, at Christmas time, the seasonal decorations may well add a touch of magic to your advert. Small things, like the warm glow of a candle or the inclusion of a throw can add a splash of character and personality to your images. Again, be creative!
- Let there be light! – As a general rule of thumb natural light can work wonders when it comes to property photography. Always make sure that curtains are drawn back, blinds are open and natural light floods your rooms at every given opportunity. If necessary, use table lamps and ‘the big light’ to your advantage – particularly if some of your rooms are dark and don’t benefit from larger windows. On your final edits, the inclusion of light will make your rooms appear much larger, welcoming and ultimately more appealing.
- Equipment & Editing – Don’t take my word on this, but the likelihood is that if you have consulted with a professional photographer to handle your marketing then they will have all the correct equipment, software and expertise to produce images that make your home look stunning. However, if you are relying on an Estate Agent to provide your images, pay attention to the equipment they are using and feel free to ask about their post-production process. Wherever you are selling on The Fylde Coast, the likelihood is that you will have a degree of competition from neighbouring homes who are competing against you to win the attention of a potential buyer. Uninspiring photographs taken on a budget camera, or worse still, a phone (yes that happens!) are simply unacceptable moving into 2020. A high performing camera & an eye for detail are a must. Here are two things a moderately skilled photographer should bring with them to your marketing appointment.
Wide Angle Lens – A wide angle camera lens is arguable THE most important piece of equipment (outside of the camera itself). As the name suggests, the attachment allows for a wider-angle photograph of your home and its rooms to be taken. Capturing your rooms from wall to wall will make the rooms look much larger and more appealing than a photograph with limited scope. I am (personally) a huge fan of ‘detail shots’ of things like log burning fires, quark taps & rolling bathtubs; but for the majority of your photographs a good lens will add incredible value to the final product.
Tripod – A tripod isn’t necessary on every single shot that’s taken. There is a time and a place for the inclusion of a tripod but your agent should have one at their disposal to ensure the correct heights/angles are being used and to ensure your photographs have no ‘noise’ (blur) as a result of shaky hands.
I genuinely hope that the above insight of some help to you on the build up to marketing your Fylde Coast home. If you follow Esme Properties on social media, then you will know that marketing is something we take incredibly seriously. We offer bespoke videography for our online video series ‘Escape to The Fylde’ which amplifies your property’s key features in an incredibly engaging & unique way. Our photography is alright too 😉. To see how we can help you maximise the value of your home whilst minimising the stress give me a call on 01253 366 001.
Until next time,
Ben (the one with the beard) 🧔🏻